What You Should Know About The CAN-Spam Act

The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 signed into law by President George W. Bush on December 16, 2003, established the United States’ first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions. –     Wikipedia 

If you ordinarily use emails, or email marketing in your business, then you should see that you atleast become privy of relevant provisions of the CAN-SPAM Act (A Compliance Guide for Business), and the implications thereof. The CAN-SPAM Act is a law that regulates commercial emails, establishes requirements for commercial mails, and gives recipients the right to have you stop spamming them. It spans across all commercial messages as described by the law to be “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” thereby encompassing emails that advance content and products on commercial websites. Business-to-business emails are not exempted from this law.

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